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How to Increase Social Media Engagement: A Guide for Marketers
For modern brands with an online presence, strong social media engagement is a sign that you’re making an impact in the market. It’s not just about looking popular: it’s about making meaningful connections with current and future customers, which will serve to boost...
Organic vs. Paid Social Media: How to Integrate Both into Your Strategy
Weighing the options between organic vs paid social media? We’ll save you some legwork: you’re probably going to want to do a bit of both. Paid and organic social are different beasts best harnessed for different goals. But for a holistic approach that balances...
Social Media in Higher Education: 8 Essential Tips
Social media in higher education has become an essential chapter in almost every institution’s playbook. According to our research, 98% of schools use social media across campus. Why? There’s a lot of value for schools to unlock on social media. Universities now take...
King Arthur Flour’s Rebrand
King Arthur Flour recently completed a rebrand to reinforce what the company has always been: a company of bakers who believe in the power of baking to forge community and bring joy. Now named King Arthur Baking Company, the brand now sports a new logo, which features...
Designing the New Rules of Work in the wake of a pandemic
This year has been a pretty wild ride so far, and one of the big things to have emerged from it is a massive shift in the way we work. Sadly for many, there's obviously been a sharp decrease in earnings or opportunities; while mass redundancy announcements seem to...
Roll the Creative Dice
Creative ruts and inspiration wastelands can afflict even the most seasoned artists. With a new interactive project, Boston-based designer Ivanna Lin hopes to offer an antidote. As a multidisciplinary artist working in typography, illustration, visual identities, and...